Hello! I'm an undergraduate student studying Mathematical Science and Industrial Design at KAIST. Currently, I work as a researcher with Tak Yeon Lee at the AI Experience Lab and Johan Chu at MIT Sloan. My research focuses on AI creativity augmentation tools and their societal impact from Computational Social Science and HCI perspectives. My background in venture capital and experience across strategy, product development, and marketing give me both technical and business perspectives for building impactful products.

Research

  • Gaze2Prompt cover

    Gaze2Prompt: Turning Eye-Tracking Data into Visual Prompts for Multimodal LLMs

    Jae Young Choi, Seon Gyeom Kim, Jaywoong Jeong, Ryan Rossi, Jihyung Kil, Tak Yeon Lee

    UbiComp Companion (To Appear), 2025

    Proposes a method for converting eye-tracking signals into visual prompts to enhance multimodal LLM performance, enabling attention-aware interaction and analysis.

    MultimodalEye TrackingLLMPaper
  • DramaForge cover

    DramaForge: AI-Assisted Tool for Script Analysis and Adaptation Considering Production Constraints

    Jaywoong Jeong, Jae Young Choi, Seon Gyeom Kim, Tak Yeon Lee

    Under Review, 2025

    DramaForge is a system that uses LLMs to analyze theatrical scripts' structural dependencies and propose targeted adaptation options that meet user constraints while supporting collaborative workflows and maintaining human creative control.

    LLMCreativity SupportHCIPaper
  • Placeholder image

    Attention Misdirection: The use of entertainment scandals to bury political scandals

    Johan Chu, Jaywoong Jeong

    Work in progress

Projects

Below is a collection of work I've done through coursework, competitions, companies, and organizations.
Click on each card to see detailed information.

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  • Finance RAG cover

    Financial RAG Pipeline & Product Development

    Built RAG-based financial information retrieval and QA system. Proposed Query Chain framework for latent user intent analysis. 4th UNIST-KAIST-POSTECH Data Science Competition 3rd place.

    Competitionstrategyresearch2024
    SlidesReportExternal
  • KAIST MBA project cover

    SM Entertainment Global Viral Marketing Strategy

    KAIST BIZ558 Marketing Term Project. Developed SM Entertainment's global viral marketing strategy using TikTok and Spotify API data. Selected to present findings to C-level executives at SM Entertainment headquarters.

    Courseworkstrategyresearch2023
    Slides
  • Albamon "Respect the First Time" campaign cover

    44th Cheil Idea Festival – Albamon "Respect the First Time"

    IMC campaign and welcome kit solution supporting Gen Z’s first part-time job experience. Solution Case Video Top 16 Finalist (top 1.8%).

    Competitionstrategydesign2023
    SlidesDesignVideo

Work Experience

Research Intern

KAIST Department of Industrial Design - AI Experience Lab

Advisor: Prof. Tak Yeon LeeMentors: Jae Young Choi, Seon Gyeom Kim

Aug 2024 - Sep 2025

Research Intern

KAIST Department of Industrial and Systems Engineering - Applied AI Lab

Advisor: Prof. Il-Chul Moon

Jun 2024 - Aug 2024

Research Assistant

MIT Sloan School of Management - Chu Lab

Advisor: Prof. Johan Chu

Mar 2024 - Present

Venture Capital Intern

Company K Partners

Feb 2023 - Jul 2023

Researcher

Hiconsy (Edtech Start-up)

Feb 2022 - Dec 2022